Over the past two years, I have been working on re-branding the London Capitals of the British Baseball Federation. It has been an arduous task that has seen the creation of some very nice brand characters. Ultimately, things have progressed and directions change.
But there’s still a happy ending here. In short, the Capitals were moved up from the AAA ranks under the London Mets. Now having been on the same level as the Mets for the past 4 seasons an identity has taken shape. Pinstripe uniforms are a recognizable look for the Capitals. As is the black and white color scheme. Without changing too much in respect to uniforms, color scheme, I came up with a bit of an homage to the New York Yankees. This logo will act as the same for the Capitals. It will be featured on team apparel and possibly a sleeve patch.
I look forward to my continued work with the Capitals and the BBF on this and other projects.