After much consideration, I decided to accept a position with the global medical / dental manufacturer, SomnoMed. They wanted to execute a soft re-brand of the company, which ended up meaning most everything would change except for the logo. I rolled out several campaigns during this transition phase. This all culminated with the AADSM & AASM tradeshow of that year that showcased the new direction and brand that SomnoMed had now become.
I have always enjoyed working with my SomnoMed marketing team and was lucky to return this summer for a consultancy stint while I was still living in Europe.